PULSE CONTINUES TO EXPAND ITS DISTRIBUTION NETWORK BOTH DOMESTICALLY AND ABROAD

DENVER, Nov. 28, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that Bashas' and Food City grocery stores of Arizona have begun selling their Natural Cabana® Coconut Waters in both Natural and Pineapple flavors.

Robert E. Yates, CEO of Pulse, said, “We are pleased to be able to offer our products in Arizona.  Bashas' and Food City are the home town grocers for the entire State, and have been serving Arizonans since 1932.  We believe that Bashas’ and Food City will provide us with a great opportunity.  Anyone who has been to Arizona during the summer-like months of May through October understands that the daily temperatures will drive sales of great tasting beverages.  Our Natural Cabana® Coconut Waters should do very well in the desert climate.”

Mr. Yates continued, “Pulse is making great progress in getting national USA coverage for our great tasting beverage products. Arizona has been a distribution challenge for us in the past, and we are pleased to be able to find a great partner in Bashas' and Food City.  After all, the Phoenix metropolitan area, with approximately 4.3 million residents, is one of the largest metropolitan populations in the United States, and they have one of the warmest climates in the United States.  This is a good formula for Pulse Beverage’s growing sales.”

“Our widening distribution coverage in the USA, together with our new initiatives overseas, should bode well for us in 2018.  We look forward to announcing our progress in both areas in the near future.”

About Pulse Beverage Corporation:

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

About Bashas’:

Bashas' is an Arizona-based, family-owned and -operated grocery chain known for made-from-scratch bakery items, a full-service butcher shop, fresh local produce, and award-winning Chefs Entrees.  We operate in Arizona under four branded formats:

Bashas' stores are traditional grocery stores emphasizing quality goods and excellence in customer service, and reaching out to the immediate neighborhood customer base.

AJ's Fine Foods stores are gourmet and specialty stores catering to discriminating tastes. The stores feature chef-prepared entrees, an extensive wine collection with knowledgeable cellar staff, specialty baked goods, and the highest levels of customer service and attention to details.

Food City, with a 50-year reputation for service to the Hispanic community in Phoenix, was acquired by Bashas' in 1993 and continues its mission unchanged. Since acquiring the original Food City store, several Bashas' stores have been converted to this format to better meet the changing needs of their surrounding communities. Food City offers a full range of ethnic and Hispanic food varieties.

Diné Markets are located on Native American reservations throughout Arizona. They specialize in the needs of Navajo, Apache and Tohono O'odham customers with products such as Blue Bird flour for fry bread, mutton and wool. Signs in the store are in the native language.

Brothers Ike and Eddie Basha, Sr. opened the first Bashas' grocery store in 1932. Their mission: provide exceptional service, deliver their personal best, exceed customers' expectations and offer quality products at competitive prices.
While much has changed over the years, our mission remains the same. We will always strive to grow and improve our business, but we will never forget who we are and where we came from.

Arizona's our backyard, and we have a vested interest in the neighborhoods we serve. With more than 130 stores serving the state's 15 counties, we're proud to be your hometown grocer.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact: Tom Nelson
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     1-480-326-8577